Due to the COVID-19 pandemic, many artists have lost their jobs or have been left without a stable income. AMP, one of South Africa’s premium live music event promoters, has partnered with Netcash to support local artists by hosting intimate virtual lounge sessions where leading musicians perform for corporate audiences. These online experiences offer audiences an opportunity to hear performances by their favourite local music artists while creating an additional source of income for musicians.
We’re passionate music fans and supporters of South African musicians at Netcash. Our Netcash Lounge Sessions have been a great way to create wonderful, shared memories for our team. Until we can safely go back to live events again, supporting virtual events is a great way for businesses to keep the flame of South African music alive and continue to support our local music industry.
Artist Feedback and Previous Netcash Lounge Session Performers
I can’t express enough how awesome and important doing these shows was. Not only did they give me some income during difficult times, but they also gave me an appreciation for art and human interaction. Even through a screen, it does powerful things – not only through the creator of the art, but to the recipients too. We need more initiatives like this, especially now, to help artists and to uplift people’s spirits.
At the end of 2019, as I was preparing for a three-month European theatre tour, little did I know what was coming. Having no gigs to look forward to and a world that had completely turned upside down, left my entertainment industry colleagues and I in a challenging state. It takes initiatives, like this one from Netcash, to give a sense of hope to the entertainment community. Without their input I might have put down my guitar and given up. We had some incredible shows with Netcash and AMP, which left everyone feeling positive about the future. Their support to the musicians has been a saving grace during these extremely tough times.
Donovan Copley Hot Water Band
Francois van Coke
These online events have been a fulfilling way to help my musician friends during these times. The format works extremely well, letting the audience see and experience a different side of their favourite artists, who may be playing out of their lounge or home studio. They not only get to hear great live music, but also to interact with the artists and get to know them a little better. The intimacy of the shows is something special that people will always remember.