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July 18, 2025Are you on a mission to build an eCommerce website and grow your small business online? While all that sounds feasible in today’s fast-paced digital world, there’s one dilemma holding you back: which eCommerce platform should you sell and market from?
This is where our WooCommerce vs Wix guide comes in to help you find the ideal plugin for your online business. Which one allows your business to scale better? Which features are best suited for your objectives? And, which website builder is the most cost-effective and user-friendly option?
All these questions (and more) will be answered below, so keep reading to boost your new business venture.Running an online store with WooCommerce? Smart move! As one of the most popular eCommerce platforms, WooCommerce offers incredible flexibility and ease of use combined with WordPress. But let’s be honest—out of the box, WooCommerce is just the foundation.
To truly optimise your store, streamline operations, and boost sales, you need plugins. Think of them as your store’s secret weapons—tools that can automate tasks, improve customer experiences, and even skyrocket your conversions.
From must-have plugins like payment gateways and SEO boosters to specialised tools for upselling, inventory management, or creating eye-catching designs, there’s one for just about everything. Read on to see the best WooCommerce plugins and push your online store to new levels.
A quick comparison
Before we dive into all the details, such as features and pricing, let's quickly compare the two plugins.
|
WooCommerce |
Wix |
|
Offers a free trial |
Offers a 14-day free trial |
|
Basic plan starts at $3.99 (R74) p/m |
Basic plan starts at $16 (R301) p/m |
|
Can’t be used without WordPress |
Integrates with WordPress & other plugins |
|
Provides extensive customisation |
Has some limits on customisation |
|
Has decent scalability |
Has limited scalability |
|
Basic mobile responsiveness |
Advanced mobile responsiveness |
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Has built-in SEO features |
Has built-in SEO features |
An analysis of WooCommerce
WooCommerce is an open-source WordPress plugin that is free to use. It allows users to create and manage online stores and is currently the leading eCommerce platform worldwide, running almost 13% of all eCommerce sites on the internet.
There have been 56,308 live WooCommerce stores in South Africa since January 2025. Vital Health Foods is the country's leading vitamin and health supplement manufacturer that uses WooCommerce. Other brands with WooCommerce-based stores include Writers Write, African Snakebite Institute, Big 5 Safari, and Environ Skincare.
to client: please add an internal link when "WooCommerce vs Magento" is live :)
Pricing
While WooCommerce is free to download and use with WordPress, you should keep in mind some extra costs. First up is the price for your domain name and registration, which starts at R99 per year and scales up depending on your chosen extension. This is charged annually as a renewal fee.
Next, you’ll need hosting, with costs varying by traffic volume and server specs. Fees can climb to R90,000 monthly. Shared hosting ranges from R56 to R188 monthly. Generally, expect around R2,260 yearly.
Consider your online business's appearance. In today’s eCommerce world, being unique and engaging is essential, but long gone are the days when premium themes were your only solution. While free themes are available, paid WooCommerce themes cost around R370 to R1,800 annually. Given these costs, the better option is to opt for integrations like Elementor Pro, which features unlimited design options and templates.
Shipping impacts pricing, and WooCommerce has an effective shipping extension for local couriers. The plugin is free, but courier fees apply. Integrating a payment gateway is essential for local payment options, with standard card processing fees depending on your provider.
Average annual cost: Between R5,600 and R7,500 (additional hosting costs excluded)
Note: All pricing is subject to exchange rate fluctuation.
Features
- Offers free shipping via the WooCommerce Shipping extension
- Offer free themes for your online store
- Provides an extensive array of global and local payment gateways
- Automates tax calculations
- Provides live shipping rates from leading carriers
- Allows sellers to sell subscriptions
- Woo Marketplace is available in South Africa and contains hundreds of free and paid extensions for added features and functions.
- Integrates with social media apps and online marketplaces
- Has a dedicated support team that you can live chat and email via a helpdesk and developers to help with customisation
- Offers email marketing via Mailchimp
- Offers track and report analytics via Google Analytics
- Offers multilingual content and multiple currencies to appeal to a global platform
- Sell through multichannel and point-of-sale
- WooCommerce Mobile app allows you to add products, track sales, create orders, and receive notifications of every sale.
SEO and mobile responsiveness
WooCommerce allows you to create SEO-friendly URLs and offers a variety of SEO plugins to unlock better features such as meta tags and sitemaps. The following WooCommerce SEO plugins are among the best:
While these plugins are helpful and insightful, WooCommerce is built on WordPress, which is already SEO-friendly. There are also a few tweaks and adjustments you can make to improve your site’s SEO without the above plugins. These range from optimising page titles, creating unique product descriptions, using tags to group related products, adding alt text to images, and including keywords in product tags.
WooCommerce offers basic mobile responsiveness and has limitations for optimal eCommerce UX (user experience). Then, you may have to consider boosting the mobile loading time of your site by using caching plugins, compressing images, and using prominent “Add to Cart” and “Checkout” buttons.
Customisation capability
WooCommerce is highly customisable. The only setback is that you may require technical know-how, basic coding skills, or help from a developer to make certain customisations possible.
Customising product pages with Elementor is a good example of how you can personalise your store. Elementor is a WordPress plugin with a drag-and-drop interface and various features such as AI-assisted design tools, real-time editing, and customisable templates.
You can also customise your store’s design with a built-in store designer, allowing you to choose your own fonts, colours, layouts, and more. Integrating with plugins and extensions can also add new features and functionality to your store, enhancing user experience.
Integration capability
WooCommerce integrates effortlessly with WordPress and third-party plugins to access more features and streamline operations. These integrations can help simplify order processing, track sales across channels, manage inventory, and encourage upsells, among other benefits.
However, adding third-party plugins and software extensions can introduce vulnerabilities and even slow down your site. You can prevent these integration issues by choosing a strong host, doing extensive research on plugins and themes, and investing in extra tools like security plugins. Many WooCommerce plugins are free, such as WooCommerce Shipping, Google for WooCommerce, and almost all payment gateway plugins.
Scalability
WooCommerce is designed to scale and can handle a large number of transactions and an unlimited amount of products. A WooCommerce website, customised and integrated, can manage high traffic with some stores containing tens of thousands of products. The best part is that these stores will suffer little to no adverse effects.
However, scalability is limited for small businesses that aren’t able to customise their store or add a myriad of integrations, while larger enterprises may prefer platforms like Magento (Adobe Commerce) and BigCommerce for their needs.
Pros
- WooCommerce Mobile app is free to use on iOS and Android
- As an open-source platform, you can customise your store to your specific needs
- Offers seamless WordPress integration
- Has thousands of free and paid themes and plugins for extensive customisation
- It has built-in analytics and SEO tools to help your business grow
- Generally has lower hosting and maintenance costs than other eCommerce platforms
- Supports a wide range of payment methods
- Integrates with POS (Point of Sale)
- Integrates with a variety of third-party services and tools, such as marketing tools and advanced CRM systems
Cons
- WooCommerce stores aren't secure by default and require additional security measures.
- The initial setup can be challenging for beginners
- The ongoing maintenance can be complicated
- Updates can cause performance issues
- Has limited scalability
- WooCommerce, without plugins and extensions, has limited customisation options.
- Since it’s open-source, the platform doesn't provide customer support
- It shares the same security risks as WordPress
- You need to pay extra for plugins and extensions with better features and tools.
Average User Reviews
According to Bluehost, WooCommerce has an average review rating of 4.4/5 based on 1,162 customer reviews. Most users agree that WooCommerce is highly flexible and does an excellent job at boosting visibility in search engines. One of the biggest drawbacks is how non-technical users will struggle with setting up a site and maintaining it.
- Ease of use:3/5
- Customer service: 4/5
- Features: 5/5
- Value for money:6/5
- Likelihood to recommend:⅗
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An analysis of Wix
Wix is a wonderful option for eCommerce thanks to its comprehensive suite of tools to build and grow an online business and brand. Users can build their eCommerce site from scratch using designer-made templates, AI website builder, and other features mentioned below.
The platform has a drag-and-drop editor, making it easy for users to customise and tweak their site. It has built-in eCommerce, SEO, and marketing features and integrates with over 80 payment providers, including its own gateway, Wix Payments.
Side note: Wix Payments is available in South Africa, but only with Wix Business and eCommerce plans.
Pricing
While Wix allows you to start for free, it won’t be long until you need to upgrade to access more tools and features to enhance your website.
Note that all Wix plans include custom domains, a free domain for one year, reliable web hosting, AI creation tools, and 24/7 customer care. Here’s a quick summary of their packages:
- Business Elite: Starting at $159 (R2,938) per month, this plan allows you to scale your business. Its main features include 100 site collaborators, unlimited storage space, and an advanced marketing suite and site analytics.
- Business: Starting at $36 (R665) per month, this plan allows you to grow your brand. Its main features include 10 site collaborators, 100 GB of storage space, a standard marketing suite, and site analytics.
- Core: Starting at $29 (R535) per month, this plan allows you to engage with your audience. Its main features include five site collaborators, 50 GB of storage space, a basic marketing suite, and site analytics.
- Light: Starting at $17 (R315) per month, this plan gives you access to basic features. These include two site collaborators, 2 GB of storage space, and a light marketing suite.
Features
- Offers free and aesthetic templates for your online store
- Has built-in SEO features
- Offers integrated marketing tools
- Provides full-stack web development tools
- Assists with business management
- Boasts advanced AI features
- Has 900+ professionally designed website templates
- Has a built-in app store called AppMarket, which offers hundreds of apps, allowing you to add more features and tools to your website
- Has an Artificial Design Intelligence (ADI) tool, which creates a professional website for you in minutes without needing you to write content
- Has a built-in email marketing suite that allows you to set up automation, view analytics, and customise templates
- Wix Editor has apps and features allowing you to customise any element you’d like
- Wix Studio is a more advanced tool for professionals and agencies
SEO and mobile responsiveness
Wix ticks all the right boxes regarding SEO-friendliness. With built-in features and smart integration options, such as Google Search Console, Semrush, SEO Rocket, and Wix SEO Wiz, you can improve your website’s SEO.
The plugin has excellent mobile responsiveness. It automatically creates a mobile-friendly version of your website using the desktop site's content and elements. Optimised to fit small screens, the mobile version is fast, easy to use, and provides an overall good browsing experience.
Customisation capability
Wix offers good customisation tools for websites, thanks to its convenient, intuitive interface and drag-and-drop features. For example, Wix’s templates are free and fully customisable, allowing you to change the design and layout and tweak content. You can edit your site without code and use the Site Design panel to change your colour and text theme, page backgrounds, and transitions.
Integration capability
Wix integrates seamlessly with WordPress and many other plugins and apps. These range from marketing and eCommerce apps to service plugins such as Shopify, Printful, Trengo, Deepcrawl, AdScale, and Popify, among others.
Scalability
Unfortunately, Wix does not offer the best scalability, and many other website-building platforms perform better in this category. Wix caters to simple sites and small businesses not looking to sell an enormous amount of products. Larger online stores or retailers are incompatible with Wix, due to its limited scalability.
Pros
- Start for free without requiring credit card details
- Allows you to build a mobile-friendly store
- Has a drag-and-drop interface that's intuitive and user-friendly
- Wix offers continuous and direct customer support.
- It’s user-friendly and offers attractive templates.
- You can easily edit your online store with Wix Editor.
Cons
- Doesn’t offer the same level of flexibility as other platforms
- Has limited monetisation options
- Templates aren’t interchangeable
- Has slower loading times compared to platforms that use custom code to create websites.
- The URL structure and SEO tools are not as customisable or advanced as other platforms.
- Website loading can be slow when opened from a foreign country
- Limited local payment gateway options
Average user reviews
The majority of internet users are happy with Wix, enjoying its ease of use, marketing and eCommerce tools, newsletter signups, and SEO features. However, there are some setbacks: Wix takes its time to sync any updates you’ve made to your site, and premium plans are expensive while offering only a single website.
- Ease of use:4/5
- Customer service:2/5
- Features: 3/5
- Value for money:3/5
- Likelihood to recommend: 4/5
What to consider when choosing between Wix & WooCommerce
Have a look at a few essential considerations when choosing between the two plug-ins.
Does the price range suit your budget?
Before anything else, consider which platform will suit your budget. While both offer free versions, you’ll likely end up upgrading to unlock essential features and tools. So, make a note of all the possible costs to cover as your business scales.
Wix is generally more expensive than WooCommerce, but it ultimately depends on the extras you need and how you set up your store. Also, WooCommerce is not as beginner-friendly, so you may have to shell out some money to a developer to help you build and maintain a website.
Does the plugin offer scalability and customisation?
At the end of the day, your business goals and desires need to align with what an eCommerce platform offers. Someone with a small business looking to sell locally and still developing their brand will benefit from the customisation capabilities and extensive eCommerce tools provided by Wix.
If you’re an already established small business looking to scale, WooCommerce may be the better option.
Can the plugin integrate seamlessly with other eCommerce platforms?
Seamless integration with other plugins, social media apps, and extensions is a vital factor to look out for when choosing an eCommerce platform. Proper integration streamlines operations and allows you to access more tools and features to improve your site.
WooCommerce is built on WordPress, so integration with other plugins and apps won’t be an issue. However, Wix can also integrate effortlessly with WordPress and offers many integrations via free trials or premium plans to optimise your site, including Semrush or Google My Business.
Does it offer a wide range of features?
Look at the features of each plugin and compare them side-by-side to see which appeals to you the most. Consider the features that will benefit your business’s objectives. Otherwise, you’ll end up paying even more for extensions and plugins that do offer the features you need.
Also read: WooCommerce vs Ecwid
Does the plugin provide support?
Does the platform offer guidance and resources to its customers? Timely support is essential when running an online store, and it’s common to encounter technical issues. Choose a platform that is reliable and available to help you navigate these challenges.
Which is better for eCommerce in South Africa?
Now, let’s compare how WooCommerce and Wix perform in South Africa specifically so you can make a more informative call.
According to Store Leads, there are 5,669 live Wix stores in South Africa, which is far less than the 56,308 live WooCommerce stores mentioned above. These numbers suggest that more South Africans are opting for WooCommerce, but these depend on various factors such as the business size, goals, and budget.
The local payment options offered by each platform should be considered, as this can impact your sales success. WooCommerce uses PayFast, Netcash,, and Yoco, and many other providers to accept payments from customers in South Africa. Wix also utilises Yoco and PayFast, along with others such as SnapScan, iKhokha, PayU, and cash on delivery.
Generally speaking, Wix is easier to use, but WooCommerce offers more scalability, features, and flexibility. These factors contribute to why more South Africans are choosing WooCommerce above Wix.
Wix vs WooCommerce: FAQs
Still have a few lingering questions? Check out these quick answers to the most commonly asked queries related to Wix vs WooCommerce.
WooCommerce or Wix? The final verdict
By now, you should have a better idea of which plugin is more suited to your needs and goals. Creating and running an eCommerce site can be a daunting process, but knowing which platform will yield the most desired results makes it a whole lot easier.
Wix is great for a brand new, small business that’s looking to sell locally, with not too much scalability in mind. It’s easier to set up and manage, you’ll have great support, plenty of templates, and enterprise-grade security.
On the other hand, WooCommerce is your go-to if you want to grow your brand and reach larger audiences. It’s more cost-effective, offers full customisation, has better features, and has more plugins and themes compared to Wix.
Tip: There are more WooCommerce alternatives to consider if you’re still unsure.
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Author:
Candice Sergeant
Product Manager
Stay in Touch
Candice Sergeant is a digital dynamo at Netcash, where she’s on a mission to help South African businesses level up their online game. As an eCommerce Product Owner, she’s got her finger on the pulse of the latest trends and technologies, constantly seeking out ways to boost sales and streamline operations. With a knack for spotting opportunities and a passion for innovation, Candice is your go-to guide for taking your e-commerce business to the next level.
